I'm sure we've all seen a music video or two (probably more) where the band rocks out with some Maxi Brutes flashing around in the background. Sometimes it's because the Producer/Director/Lead Singer thinks it looks cool and sometimes (especially on the low budget level) it's kind of a "well, we can't frame them out... So fuck it! Let's put them IN the shot!" type of situation. Either way, I'm kind of tired of seeing them.
But in steps this Vampire Weekend music video. There's no ubiquitous Maxi Brute anywhere in this thing (thank goodness) but they definitely embrace another kind of film equipment in their shots.
I kinda like it.